Worldwide
Optimus_Background_POP_BSA

DISCOVER TRANSFORMERS UNIVERSE

Optimus_Prime_POP_BSA

Anything is possible and everything is at stake when the power of the Primes is unleashed!

SELECT YOUR BOT

pop background
cybertronian
pop orion pax
pop right arrow
pop left arrow
pop orion pax

Orion Pax

AUTOBOT

Orion Pax was once just a humble bot on Cybertron who believed in building a better world. The legendary artifact the Matrix of Leadership chose him to lead the Autobots, and he became the greatest hero the universe has ever known: Optimus Prime.

pop background
cybertronian
POP OPTIMUS-MAXIMUS HERO
pop right arrow
pop left arrow
POP OPTIMUS-MAXIMUS HERO

Optimus Prime

AUTOBOT

Optimus Prime is the noble leader of the Autobots. He believes that freedom is the right of all sentient beings and fights tirelessly to defend it. He is beloved across the universe for his compassionate nature, steadfast leadership, and heroic feats in battle.

pop background
cybertronian
POP Optimus Primal hero
pop right arrow
pop left arrow
POP Optimus Primal hero

Optimus Primal

Maximal

The loyal Optimus Primal is the leader of the heroic beast faction, the Maximals. He was once a research-vessel captain. He rose to greatness when he was thrust into a battle he had no choice but to win to save the universe from a terrible fate. Despite his legendary standing, he shows his freewheeling side through his motto: "sometimes crazy works."

pop background
cybertronian
pop rodimus prime
pop right arrow
pop left arrow
pop rodimus prime

Rodimus Prime

AUTOBOT

When Rodimus Prime joined the Autobots, he went by the name "Hot Rod." He was young and brash, and longed to be a hero. He was chosen by fate to take his place among the universe’s legendary warriors, and his fight will not end until the last Decepticon threat is extinguished. 

pop background
cybertronian
pop jazz hero
pop right arrow
pop left arrow
pop jazz hero

Jazz

AUTOBOT

Jazz is good at everything he does. The improvisational special ops agent takes on the most dangerous missions with daredevil bravado. He gets the job done and does it with style.

pop background
cybertronian
pop beachcomber hero
pop right arrow
pop left arrow
pop beachcomber hero

Beachcomber

AUTOBOT

The gentle Autobot geologist Beachcomber uses his scanners to locate resources. He joins the fight only when needed or when the peace he seeks is within his sights.

pop background
cybertronian
pop cloudburst hero
pop right arrow
pop left arrow
pop cloudburst hero

Cloudburst

AUTOBOT

Cloudburst is a Pretender. He looks like any other bot, but his body is an armored shell others can wear to disguise their true identity. He may be Cloudburst or he may be a decoy concealing another bot. Who knows what secrets he holds? 

pop background
cybertronian
pop starscream hero
pop right arrow
pop left arrow
pop starscream hero

Starscream

Decepticon

The scheming Decepticon air commander plots to take control of the universe any way he can. He's willing to do anything, no matter how treacherous to defeat anyone in his way.

pop background
cybertronian
pop dreadwind hero
pop right arrow
pop left arrow
pop dreadwind hero

Dreadwind

Decepticon

Dreadwind spreads gloom everywhere he goes. The evil Decepticon air defender lives to strike fear in the sparks of others, and the dark shadow of doom he casts lingers long after the battle is over.

pop background
cybertronian
pop grimlock hero
pop right arrow
pop left arrow
pop grimlock hero

Grimlock

AUTOBOT

The strength of the Dinobot leader Grimlock is legendary. His prowess in battle is unrivaled. He respects strength beyond all else, but he doesn’t like bullies. It’s this that fuels his dedication to fight against those who would use their power for evil.

pop background
cybertronian
pop slash hero
pop right arrow
pop left arrow
pop slash hero

Dinobot Slash

AUTOBOT

Slash is an elite tracker who can find, catch, and, if needed, eliminate any enemy target. She’s fast and undetectable, and her razor-sharp claws can get her out of any situation.

pop background
cybertronian
pop slug hero
pop right arrow
pop left arrow
pop slug hero

Slug

AUTOBOT

Slug is a hotheaded Dinobot brawler who never met a fight he didn’t like, or an opponent he didn’t think he could defeat. His enemies usually wind up as pools of liquid metal.

pop background
cybertronian
pop sludge hero
pop right arrow
pop left arrow
pop sludge hero

Sludge

AUTOBOT

Sludge isn’t the smartest bot on the battlefield. Most of his targets end up crushed beneath his thundering feet, sometimes completely by accident. What the big, lumbering warrior lacks in intelligence he makes up for with his incredible strength.

pop background
cybertronian
pop swoop hero
pop right arrow
pop left arrow
pop swoop hero

Swoop

AUTOBOT

Swoop is the friendliest Dinobot, unless you encounter him in battle. The bombardier's menacing form and ability to appear from seemingly out of nowhere make him a fearsome warrior.

video right bg video left bg

VIDEOS

video title bar
bots

    SEE MORE

    VIDEOS

    Power of the Primes Apps Section
    App

    TRANSFORMERS APPS AVAILABLE FOR IOS AND ANDROID!

    SEE TRANSFORMERS APPS
    Cookie Settings

    Please enter your birthday:

    Sorry!

    you are not eligible to visit the site.

    OK
    hasbropulse logo

    Please enter your birthday:

    We're sorry, but you are not eligible to access this site.

    If you believe you received this message in error, please contact us for assistance.

    OK